In our next episode of OPTIZMO’s A Word With… series, our CRO Jake Dearstyne sits down with Gordon Riegel, Vice President of Affiliate Marketing at Suited Connector. They have an open and wide-ranging conversation on leadership, mentorship, growth, and navigating change in the affiliate and lead generation space.

Gordon reflects on his 14-year career in digital marketing, from early projects for his parents’ real estate business to building and leading teams at Diablo and now Suited Connector. He shares lessons learned from his roots in hospitality and how those customer-first principles continue to influence his leadership and management style today.

Throughout the interview, Gordon discusses the challenges and opportunities of scaling affiliate teams, building infrastructure from scratch, and supporting others through mentorship. We also explore Gordon’s thoughts on legacy, personal growth, and balancing professional goals with life outside the industry, especially his evolving role as a father.

Check out the full episode to hear more about Gordon Riegel’s career path, his team’s success, and the lasting impressions he hopes to leave on the industry and those around him. And for more videos like this, check out our Video Library or YouTube channel!