Anura — Partner Highlight

Anura Ad Fraud Solution

Who we are: 

Anura is a leading ad fraud solution specializing in identifying and eliminating fraudulent traffic, including bots, malware, and human fraud.  Our mission is to ensure that your digital advertising efforts reach real users, protecting your brand, optimizing your campaigns, and maximizing your return on ad spend (ROAS).  Our solution is powered by advanced algorithms and machine learning, providing the most accurate fraud prevention in the industry. With Anura, you can focus on growing your business while we eliminate fraudulent activity that could hurt your brand and bottom line. 

What we provide: 

Anura offers a comprehensive suite of fraud detection tools designed to eliminate invalid traffic and ensure your campaigns reach genuine users. Our real-time detection capabilities allow us to stop fraudulent traffic the moment it arrives at your site, protecting your marketing spend and boosting performance. 

Here’s what Anura provides and the benefits it brings to your business: 

  • Anura Script™: This tool detects sophisticated fraud, including advanced bots and human fraud farms, helping you safeguard your web assets from the most complex threats.
  • Anura Direct™: Designed for common fraud types like simple bots and data center attacks, this tool works in milliseconds to ensure your site isn’t impacted by basic invalid traffic.
  • Search & Social Protect™: Protects your ads on major platforms like Google and Facebook, ensuring that your marketing dollars are reaching real users, boosting engagement, and improving ROI.
  • Ad Tag Protect™: Secures your ad tags from bots and fake clicks, which helps preserve your ad revenue by eliminating fraudulent activities that could impact your ad placements.
  • Analytics Dashboard: Anura’s dashboard provides in-depth insights into your traffic, allowing you to drill down on over 800 data points to see exactly where fraud is coming from. This helps you make informed, data-driven decisions to optimize your marketing strategies.

In addition to our ad fraud detection tools, Anura offers 99.999% accuracy when flagging fraudulent traffic. We only mark traffic as fraudulent when we are certain, it is fraud. This means no false positives, so you won’t block legitimate users and miss out on potential conversions. 

We are also TAG Certified, which ensures that our solution meets the highest industry standards. This gives you the peace of mind that your fraud detection is compliant, secure, and reliable. 

Benefits of Using Anura:

  • Maximized ROI: By eliminating fraud, Anura ensures your ads are seen by real people, improving campaign performance and increasing conversions.
  • Reduced Ad Spend Waste: Fraudulent traffic can waste significant portions of your ad budget. Anura helps reduce this waste, freeing up funds to focus on real prospects.
  • Brand Protection: Fraud can damage your reputation. Anura’s solutions protect your brand by preventing fraudulent activities from interfering with your campaigns and customer trust.
  • Real-Time Insights: Anura’s analytics give you actionable insights in real time, allowing you to quickly adjust your strategies and improve marketing effectiveness.

How to get started: 

Getting started with Anura is simple. We offer a 15-day free trial with no credit card required. During the trial, you’ll have full access to all of Anura’s features, including Anura Script™, Anura Direct™, real-time reporting, and comprehensive fraud analysis. Our team will guide you through the setup process and help you assess your current fraud levels, identify sources, and optimize your campaigns. 

Here’s what’s included in the trial: 

  • Full access to all Anura tools
  • Customizable reports and real-time insights via our dashboard
  • Data reviews to pinpoint sources of fraud
  • Live support and product training

To get started, simply contact us to request a free trial.