CAN-SPAM Compliance Made Easy
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OPTIZMO is Everflow’s trusted partner for Email Compliance and Email Suppression List Management. Everflow is integrated with OPTIZMO to provide seamless opt-out collection and email suppression list management to ensure CAN-SPAM compliance.
The Foundation of CAN-SPAM Compliance
The CAN-SPAM Act sets the rules of the road for companies engaged in email marketing in the U.S. Compliance can become complicated when you start including partners in your email program, but OPTZMO’s platform automates the process, allowing you to build a long-term successful email partner program.
Processing Email Opt-Outs
One of the most important requirements of CAN-SPAM is that email marketers provide recipients with a way to opt-out of future email marketing campaigns – typically with an unsubscribe link. When you utilize partners in your email program, you must collect the opt-out requests generated by your email partners, keep them stored in a secure database, and ensure that none of your partners send messages to them in the future.
Email Suppression List Management
OPTIZMO collects all the opt-out requests generated by your partners’ email campaigns and stores them in a central database which your partners use as a suppression file for all future mailings. This ensures that both you and your mailers are compliant with this requirement of CAN-SPAM.
Why Does Compliance Matter?
Non-compliance with CAN-SPAM can lead to large fines from the FTC or other legal actions, but fortunately, OPTIZMO can help you navigate the compliance landscape by automating the entire opt-out and suppression process – making compliance simple and achievable.
Getting Started
If you don’t already have an email suppression list management partner, OPTIZMO is here to help you get your partner email marketing program up and running, focusing on compliance from the start.
Let our team of email marketing and compliance experts get you set up for success. Book a time to chat with our Everflow integrations expert, Brian Culp (brian@nulloptizmo.com), or fill out the form below and Brian will get in touch with you shortly to schedule a call.